People often end up using digital marketing and search engine optimization as interchangeable terms. But that’s not correct.
SEO otherwise, known as search engine optimization is one of the many digital marketing solutions. It focuses on optimizing your website/webpage to increase the visibility and rankings on the SERP. While the ultimate motive of digital marketing is wider. SEO digital marketing is used to boost the rankings on the SERP.
Digital marketing is a marketing process to generate more traffic, quality leads (sales), backlinks, and revenue.