For a very long time, digital marketers have used search engine optimization to boost businesses’ online presence. The goal of digital marketing is to attract clients, generate website traffic and increase brand awareness by increasing the website/webpage visibility in the search engine. But with the increasing use of social media sites, digital marketers realized the potential these sites held. And this is how SMO came to light.
Social Media Optimization, otherwise known as SMO, is the process of optimizing your brand image using numerous social media sites. It is about managing your business’s online presence through social media platforms. A well-built social media marketing strategy is used to:
Social media handles like Facebook, Instagram, Snapchat and, Twitter can be efficiently used for a successful social media optimization campaign.