Published by March 27th, 2021

For a very long time, digital marketers have used search engine optimization to boost businesses’ online presence. The goal of digital marketing is to attract clients, generate website traffic and increase brand awareness by increasing the website/webpage visibility in the search engine. But with the increasing use of social media sites, digital marketers realized the potential these sites held. And this is how SMO came to light.

Social Media Optimization, otherwise known as SMO, is the process of optimizing your brand image using numerous social media sites. It is about managing your business’s online presence through social media platforms. A well-built social media marketing strategy is used to:

  • Increase your brand awareness
  • Introduce new products/services before clients and customers
  • Reach, connect and communicate with potential customers
  • Keep a check on your competitors
  • Attract new customers
  • Display products and services interactively

Social media handles like Facebook, Instagram, Snapchat and, Twitter can be efficiently used for a successful social media optimization campaign.