Published by February 2nd, 2021

Link building penalties can be thought of as online punishments for adopting artificial techniques to gain higher ranks on the SERP.

While white hat link building tactics can earn you quite some backlinks and traffic, the illegitimate activities done to perform broken link building can put your business in trouble. This can cost you your months of hard work and current SERP rank. It is thus suggested to perform white hat link building activities.