ORM impacts your business optimistically in numerous ways. It not only enhances your brand visibility but also improves sales, revenue, and ROI. ORM management helps you to improve the feedback you receive about your brand besides creating visibility to attract customers. People tend to move towards brands that have a higher ratio of positive reviews over negative ones. This eventually contributes to higher rates of conversion and ROI.
ORM also affects your rank in the Search Engine Result Pages. On the internet, a positive brand image is thought to be a synonym for better products and services.