Email marketing works through email marketing software (also known as email marketing platforms and email marketing tools). You can readily find software dedicated to sharing send emails. You will be required to use one of the best email marketing software to run a successful email marketing campaign. A good email marketing platform is to send emails in bulk besides managing email campaigns.
You may wonder if you can use the basic email service providers (email software) like Gmail, Yahoo, Outlook, Rediff, and others. SEO Roar strongly recommends against it. Because all these email service platforms are for personal use, using them for commercial purposes can cause problems.
You cannot use a personal email service platform to send bulk emails. The limited bandwidth, design, and deliverability of these mediums might put you forth unwanted problems. Email blasts from personal emails might tag your emails as spam and lead to disabling of your account.