Yes, you can definitely do social media optimization for your business on your own. You just need to understand the nitty-gritty of the platforms that you intend you manage. You must know how to use the social media platform, make profiles, run business pages, and more.
While you are doing your SMO by yourself, make sure not to miss it. Use simple language and relevant keywords to describe your business, products, and services. Make sure to post interactive content on a regular basis.