ESP, an abbreviation for Email Service Provider, is nothing different from what you read above. It is software used for email automation. The ESPs are designed and dedicated to fulfilling email campaigns. With lots of automation features, email marketing tools ensure the best deliverability and optimum results.
The best ESPs out there can help you generate the best results from your marketing campaign. With the drag and drop editor, even a naïve tech-savvy can create a highly effective automated email. The email marketing automation tools have an entire section of pre-designed email templates. Not just the email templates, this software also helps you manage and measure the success of your email campaigns with performance metrics.